Who Are Accord Surveyors?
Accord Surveyors is a professional property surveying firm based in Farnham, offering expert residential and commercial surveying services. Their mission is to deliver clear, honest, and accurate advice to clients making big property decisions—be it buying, selling, or investing.
Known for their transparency and precision, Accord Surveyors sought to establish themselves as a trusted local name. But as a brand-new business, they needed more than just a logo—they needed a full brand presence that instilled confidence and helped them stand out in a competitive market.
The Challenge
When Accord Surveyors came to Be Bold, they had a vision—but no brand identity, no website, and no marketing materials. They needed:
- A complete brand identity from scratch
- Logo design, business cards, letterhead, and site signage
- A professional website to serve as the cornerstone of their business
- Messaging and visual assets that would build local visibility and generate trust
- Templates and graphics for social media presence and project showcases
How Did Be Bold Help?
We worked closely with Accord to shape a brand that reflected their values: clarity, professionalism, and expertise. Our mission? To give them the tools, visuals, and voice to launch with confidence and connect with the Farnham community.
Brand Creation & Logo Design
We started by crafting a modern and professional logo that communicates trust and clarity. Inspired by architectural lines and surveying precision, the logo visually anchors the brand.
We then developed a full brand identity including:
- Color palette: A sophisticated blend of luminous-vivid amber and orange, pale pink, and clean whites, symbolizing professionalism, reliability, and transparency.
- Typography: Clean, modern fonts to ensure readability across both print and digital platforms.
- Brand Guidelines: A complete kit including usage instructions for consistent communication.
Stationery & Print Design
We designed a cohesive range of printed materials:
- Business cards with a QR code linking to the website
- Elegant letterheads for formal reports and client correspondence
- On-site signage and hoarding graphics to boost local visibility
Website Design & Development
The website was built to position Accord Surveyors as a local expert with national standards.
- Clean, responsive design using WordPress for ease of updates
- Focused messaging and calls-to-action to drive inquiries
- Optimized for local SEO to target homeowners, buyers, and estate agents in Farnham
- A dedicated section to showcase surveying projects and client testimonials
Strategic Messaging & Content
We developed the entire brand narrative and website content, highlighting:
- Why Accord is different
- What services they offer
- How their expert advice supports clients at every property stage
Each message was designed to build trust and encourage action.
Social Media Support & Templates
To help Accord hit the ground running, we created branded Canva templates for:
- Instagram updates (before/after projects, tips, client reviews)
- Service spotlights and local engagement posts
- Story and feed posts to increase visibility in the Farnham community
Instagram: https://www.instagram.com/accordsurveyors
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The Outcome
With Be Bold’s support, Accord Surveyors:
01
Launched a distinctive, professional brand identity.
02
Gained local visibility through impactful print, web, and social presence.
03
Saw a surge in inquiries from homeowners and estate agents in the Farnham area.
04
Built credibility and recognition in a highly competitive property sector.
05
Is now equipped with a powerful digital and physical brand toolkit for long-term growth.
Client Testimonial:
“We had a vision for Accord but didn’t know where to begin. Be Bold not only helped bring that vision to life—but they exceeded our expectations. From the logo to the website and everything in between, they created a brand that feels like us. We’ve had great feedback from clients and are already seeing the impact locally. Their creativity, strategic thinking, and professionalism made the whole process easy and exciting.”
— Accord Surveyors