WEBSITE DESIGN AND BUILD
Scope Of Works
Strategy
We started by getting clear on what the website needed to do—so it could support the client’s goals and actually work for their business.
Copywriting
We wrote fresh, engaging copy that sounded like them and spoke directly to the people they wanted to reach.
Design & Build
Then we brought it all to life with a clean, modern design that’s easy to use and looks great on any device.
Who are Beamline Steel?
Beamline Steel is a trusted name in the steel fabrication and construction industry, providing high-quality steel solutions for various sectors, including commercial, industrial, and infrastructure projects. Based in the UK, Beamline Steel is known for its precision in engineering and manufacturing, delivering structural steelwork, custom fabrications, and tailored services that meet the unique demands of its clients.
The requirement:
Beamline Steel Requirements:
Beamline Steel sought our expertise to enhance its digital presence and solidify its position as an industry leader. Their primary requirements included:
- Branding & Visual Identity: A cohesive, professional brand identity that reflected their reputation for quality and precision.
- Website Development: A modern, user-friendly website that effectively showcased their services and portfolio while improving client engagement.
- Content Creation: Compelling content to highlight their past projects, including case studies, client testimonials, and technical write-ups.
- Social Media Templates & Marketing Strategy: Consistent and engaging templates for social media posts, along with a strategy to improve their visibility and online engagement.
- Email Campaigns: Targeted email marketing to promote services, showcase recent projects, and foster client relationships.
How Did We Help?
1. Branding & Visual Identity:
We crafted a fresh, modern logo and cohesive brand identity that conveyed Beamline Steel’s core values of precision, quality, and reliability. The new logo incorporated elements of industrial strength and cutting-edge technology, ensuring it was both relevant and memorable. The updated visual identity aligns easily with Beamline Steel’s target audience and its reputation within the construction industry.
2. Strategic Content & Messaging
The website was completely revamped to provide a clean, modern design with easy navigation and a focus on showcasing their expertise.
- User-Friendly Design: We designed an intuitive layout that was mobile-responsive, ensuring a seamless experience across all devices.
- SEO Optimisation: We incorporated SEO best practices into the website’s content, improving search engine rankings and boosting online visibility.
- Project Portfolio: We created a dedicated portfolio section to display Beamline Steel’s case studies, featuring detailed descriptions and high-quality images of completed projects.
● Lead Generation: Contact forms and calls-to-action were strategically placed to encourage inquiries and generate leads.
3. Content Creation & Storytelling:
We worked closely with Beamline Steel to develop content that not only showcases their work but tells their brand story effectively:
- Case Studies: We developed their works case studies and testimonials.
● Project Write-Ups: We created engaging content that detailed their capabilities and the impact of their work on client projects.
● Photographs: Creating a genuine vibe with natural pictures and photography.
4. Social Media Templates & Marketing Strategy:
To maintain a consistent and professional social media presence, Be Bold designed a series of branded social media templates for Beamline Steel. These templates included:
- Project Spotlights: Templates showcasing recent projects and achievements.
- Industry Insights: Posts that communicated Beamline Steel’s expertise in the steel and construction industries.
- Promotions & Updates: Templates for timely promotions and news updates, ensuring a consistent message across all platforms.
We also developed a tailored social media marketing strategy that leveraged these templates to increase engagement and brand awareness.
Outcome & Success
The results of Be Bold’s efforts were tangible. Beamline Steel saw a significant improvement in:
- Website Traffic: With optimized content and design, website traffic increased, resulting in more inquiries and lead generation.
- Brand Recognition: The new logo and brand identity helped Beamline Steel stand out in a competitive market, making a lasting impression on clients and prospects.
- Client Engagement: Increased social media engagement and a more professional email marketing approach helped foster stronger relationships with existing clients and attracted new business opportunities.
“We were looking for a partner who could not only help us with our website redesign but also elevate our entire brand presence. Be Bold delivered exactly what we needed. The new website is easy to navigate, looks fantastic, and really communicates the quality of work we do. The case studies and client testimonials they helped us create have been a great addition to our marketing efforts. Since launching the new website and marketing campaigns, we’ve seen an increase in client inquiries and secured several high-value projects. Be Bold has been instrumental in our success.”
