Who Is Isn’t It Wonderful?
Isn’t It Wonderful is a thoughtfully curated brand rooted in positivity, connection and meaningful gifting. Their products are designed to uplift, inspire and create moments of warmth — whether through gifting, self-care or simple everyday reminders of kindness.
At the heart of the brand is Joanne, whose work centres on supporting, encouraging and nurturing her community. From the outset, the brand had care, creativity and purpose. What was needed was a cohesive brand identity and digital presence that truly reflected this — while supporting confident, sustainable growth.
The Challenge
When Isn’t It Wonderful came to Be Bold, they were looking to elevate their brand and bring clarity, consistency and professionalism to every touchpoint.
They needed:
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A refined brand identity and logo
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A clear visual direction
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A beautifully designed website that reflected the emotion of the brand
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Thoughtful, engaging website copy
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Professional business cards
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A cohesive online and offline brand presence
In short, they wanted a brand that felt warm and truly authentic to the way Joanne supports and nurtures her community, reflecting both her personality and the heart behind the business.
How Did Be Bold Help?
We worked closely with Joanne to create a brand experience that feels grounded, welcoming and emotionally connected, while also being commercially strong.
Our approach blended strategic brand thinking, creative design and customer experience, ensuring every element worked together seamlessly.
Brand Identity & Logo Design
We developed a logo and brand identity that captures the warmth, care and sincerity of Isn’t It Wonderful.
This included:
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Logo design with soft, thoughtful character
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A calming, uplifting colour palette
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Carefully chosen typography that feels friendly, clear and premium
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Brand styling guidelines for consistency across all platforms
The result is a brand that communicates care, trust and connection from the very first glance.
Business Card Design & Print
We designed beautiful business cards that feel like a natural extension of the brand — thoughtful, tactile and personal.
These were created to:
- Reflect the personality behind the brand
- Strengthen personal connections
- Leave a warm and lasting impression
Website Copy, Design & Build
We designed and built a bespoke website that feels intuitive, welcoming and emotionally engaging.
This included:
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Full website copywriting to capture Joanne’s voice and values
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Strategic messaging to guide visitors naturally through the site
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Clean, calm visual design
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Responsive development for seamless browsing across all devices
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Thoughtful layout to support product discovery and storytelling
🔗 https://isnt-it-wonderful.com/
The website now creates a sense of connection, reassurance and trust — making visitors feel supported, understood and inspired.
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The Outcome
With Be Bold’s support, Isn’t It Wonderful now has:
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A distinctive and emotionally aligned brand identity
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A calm, professional and welcoming website
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Cohesive brand touchpoints across digital and print
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A strong foundation for long-term, sustainable growth
Most importantly, the brand now reflects Joanne’s purpose — creating meaningful moments of connection and care within her community.