Who is SCL?
SCL Active is a leading provider of active education and sports programs, dedicated to inspiring children and young people through physical activity, education, and personal development. Their mission is to create impactful learning experiences that empower individuals and communities. With a strong focus on fostering positive outcomes for students, athletes, and educational institutions, SCL delivers high-quality, tailored programs that make a lasting difference.
Their commitment to excellence has positioned them as a trusted partner for schools, colleges, and training providers. They aim to not only develop physical abilities but also instill confidence, leadership, and teamwork in young individuals.
What Did They Want?
SCL approached Be Bold with a vision to enhance their workplace environment through the use of wall graphics that would create an inspiring atmosphere for employees, clients, and prospects. They wanted their walls to tell a story—one that reflected their mission, celebrated their achievements, and reinforced a sense of purpose among their team members.
Key objectives included:
- Boosting Workplace Motivation: SCL wanted an environment that would energise employees and remind them of the impact of their work.
- Expressing Core Values and Purpose: The graphics needed to clearly communicate SCL’s mission, philosophy, and guiding principles.
- Recognising Employee Contributions: Featuring a ‘Team Member of the Month’ section was a priority to showcase and appreciate individual achievements.
- Creating a Welcoming Space for Visitors: Clients and prospects visiting their facilities should immediately understand SCL’s dedication to excellence and active education.
- Seamless Integration with the Brand Identity: The designs needed to align with SCL’s brand colors, tone, and overall aesthetic, ensuring consistency throughout their physical space.
How Be Bold Delivered
Be Bold took a strategic and creative approach to transforming SCL’s space into an engaging and motivating environment. By combining compelling messaging, bold design choices, and high-quality execution, we helped SCL achieve their vision.
Strategy & Messaging
- Understanding the Brand Narrative: We conducted a deep dive into SCL’s ethos, team culture, and the impact they have on their students and partners. This helped us craft meaningful messages that resonated with their audience.
- Defining Key Messages: The messaging focused on motivation, gratitude, and purpose—reinforcing SCL’s commitment to shaping the future through education and sport.
- Custom Employee Recognition Feature: We designed a dedicated space for celebrating ‘Team Member of the Month,’ allowing SCL to consistently acknowledge and showcase outstanding employees.
- Incorporating SCL’s Mission & Values: The graphics prominently featured SCL’s key values and statements, ensuring that anyone entering the space immediately understood what they stood for.
Design & Colors
- Energetic & Vibrant Palette: We selected a bold color scheme that mirrored SCL’s dynamic nature—incorporating their brand colors to maintain consistency.
- Large, Engaging Typography: The text was designed for high impact, ensuring key messages were easily readable from a distance and left a strong impression.
- Strategic Placement of Visuals: Every wall was carefully planned to serve a specific purpose—whether it was inspiring employees, showcasing achievements, or welcoming visitors.
- Custom Illustrations & Graphics: Bespoke imagery was developed to reflect SCL’s programs, from youth training to leadership development, reinforcing their focus areas.
Big Pictures
- Full-Sized Graphics: The walls were covered from floor to ceiling with immersive designs that created a cohesive and inspiring environment.
- Action-Driven Photography: High-resolution images of real-life training sessions, community engagement, and teamwork activities were incorporated to make the space feel authentic and relatable.
- Seamless Integration Across Spaces: From meeting rooms to open areas, every section of the facility was enhanced with graphics that reflected SCL’s passion and vision.
Outcome
The transformation of SCL’s space has had a significant impact on both employees and visitors:
- Elevated Workplace Morale: Employees feel more connected to the company’s mission and are continually reminded of their contributions to the organization’s success.
- Stronger Brand Identity: The cohesive and professional visual elements reinforce SCL’s commitment to education, leadership, and development.
- Enhanced Visitor Experience: Clients, partners, and prospective employees immediately understand and appreciate SCL’s culture and impact upon entering the facility.
- Continued Employee Engagement: The ‘Team Member of the Month’ feature fosters a culture of recognition and motivation, encouraging employees to excel in their roles.
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Client Testimonial:
“Be Bold completely exceeded our expectations with the wall graphics. Our workspace is now an inspiring place that truly reflects who we are and what we stand for. The feedback from our team and visitors has been phenomenal – we couldn’t be happier! The attention to detail and creativity Be Bold brought to this project made all the difference. Our employees walk in every day feeling motivated and connected to our mission.”